21.5.12

תוכנית אקדמית > תארים מתקדמים > עיצוב תעשייתי > כנסים > כנס עיצוב היברידי (2010) > דוברים : עיצוב היברידי

  

 

The AIT (Adidas innovation team) group has created many amazing innovations that continually push the boundaries of performance products, including the adidas_1 -- a running shoe that can "sense" and adapt to different surface conditions to optimize comfort and support and the World Cup soccer ball that has a sensor located in the center capable of detecting if the ball crosses the goal line

 

Scott is concerned with simple narratives that fuse technology and culture into meaningful product experiences. Within Adidas, Scott is a member of the innovation team which fuels the brand with new technology stories by uncovering consumer insights from sports research and professional trainers. Projects are designed to create and drive disruptive product for the company within the industry. Examples include the 2006 official world cup match ball, and the adidas_1 running shoe, which senses, understands and adapts. Scott has worked within the roles of Industrial Design, Footwear design, User experience design, service design, across different markets including sport performance, consumer electronics, industrial product and contract furniture. Previously at Ziba Design, strategic innovation consultants in Portland Oregon, Scott was a senior and lead designer connecting the dots for Umpqua Bank, Logitec and Microsoft. Scott has also worked with Sony in Japan on sustainability and with IDEO in Boston. Scott studied in England at Northumbria University in Newcastle graduating with a first class honors degree

 

 

 

  

 

Bill Fritts is founder of SOLIDCORE, an environment and products design firm focused on principals of ecological responsibility, commitment to locality, communities and certified carbon balancing in all phases of realization. SOLIDCORE is concerned with demonstrating that thoughtful design can harmonize with the planet while still delivering expected outcomes to people

 

Previously Bill founded intelligent design, a multi-disciplinary design firm that creates inspired collaborative interior solutions. The intelligent design team provides vision, research, sourcing and strategy for interior and exterior spaces, atmosphere definition and brand integration in the corporate realm

 

Bill lectures on green thinking and design trend at conferences, universities and schools globally

 

Prior to starting his own organizations Bill designed and managed teams at furniture companies Herman Miller and Haworth

 

Bill holds a dual major Bachelors in Interior Architecture and Sculpture from the University of Massachusetts, studied for his Masters of Architecture at the University of Hawaii and earned his MBA from the University of Oregon’s OEMBA

 

Bill serves his community on the Board of Directors of the Architecture and Design Museum of Los Angeles and the Academic Advisory Committee of the Art Institute of Portland

 

 

 

 

 

  

 

Prof. Ezri Tarazi is a leading designer, theoretician, and educator. He founded Tarazi studio in 1996 after managing design projects at Bezalel R&D Company. From 1998 to 2001 he was a partner at IDEO Israel, an affiliated office of the famous Palo Alto based design company

Between 1996-2004 Ezri was the chair of the industrial design program at the Bezalel Academy of Art and Design, Jerusalem. In 2002 he founded the Masters Program in Industrial Design (M.Des), and in 2005 he founded a Masters Program in Design Management. He is also a member of the High Education Council in Israel. In 2004 Ezri Tarazi founded the Israeli Design Center, and in 2005 he founded dVision, internship program for industrial designers for Keter Group. In his design studio Ezri worked for major companies in Israel and international brands

 In his experimental design work he have shown in galleries and museums all over the world. He has also curated several design exhibitions. This year, he was elected to show in the Triennially of design ‘why design now?’ at the National Design Museum Cooper Hewitt in NY. His work Z20 for ZenithSolar also elected to the first prize of the Ministry of Industry of Israel and I.D. magazine annual review

 

 

 

 

 

 

מעצב תעשייתי בוגר בצלאל 1969. הקים ועמד בראש המסלול והמחלקה לעיצוב תעשייתי בבצלאל 1976 - 1992. מרצה בתחומי היסטוריה תיאוריה ועיצוב במחלקה לעיצוב תעשייתי ובמסלול תואר שני ההתמחות בניהול עיצוב בבצלאל.

מעצב חברת HP אינדיגו, יצרנית מכונות דפוס דיגיטאליות. 

 

 

 

Dan Ram return to Israel after spending 4 years living and working in Tokyo designing cars for Infiniti and Nissan Advance design, and 4 years in London working with Philippe Starck on various products like: Watches collection, EB electric bicycle, concept motorcycle and concept Puma store among the others, working for Samsung Design Europe in London on future mobile concepts and IDEO Tel Aviv and London

Dan is Royal College of Art graduate MA Vehicle Design sponsored by Fiat and BArch Industrial Design, Bezalel Academy Jerusalem

 

After meeting with Shay Agassi, Dan decided to join Better Place and to be in charge on its Design & User experience

 

 

  

 

Noam served as design manager at modu during its nascent years. In this capacity he led the design content of the company and managed, concept to production, the internal and outsourced design of modu1 and jackets, in Israel and globally. Noam is active connecting entrepreneurs to design, in promoting inter-disciplinary work with design and in consulting companies in planning and integrating design into their organizations. Noam is currently completing his MBA studies at IDC and is a teaching assistant for business strategy at the IDC

 

 

 

 

Adlai & Partners is a leading Creative Brand Strategy and Design Consultancy offering a full range of services across a wide spectrum of industries, businesses and services

 

Brand Strategy: Brand Architecture, Naming

 

Corporate Identity/Branding: Total Brand Look & Feel, Logo and Symbol Design, Company Stationery and Literature, Signage Systems, Website Design

 

Consumer Brand Identity: Logo and Symbol Design, Product Branding, Packaging and Product Design

 

 

Branded Environments: Point of Sale & Store Design, Exhibition Design

 

Brand Management: Creation of design guidelines and brand books

 

Adlai & Partners are strategic partners of Israel’s leading brands and creators of promising new ones. Clients include Tara Dairy, Muller Dairy, Strauss Group, Teva Pharmaceutical Industries, Union Bank, Mizrahi Tefahot Bank, Teperberg 1870 Winery, Reinhold Cohen & Partners - intellectual property firm, and many more

 

Previously Adlai founded Adlai Design, a design consultancy of McCann Erickson Group later to become FutureBrand Israel, the representative of the global branding consultancy FutureBrand Worldwide. Prior to starting his own organizations Adlai worked as art director in Tokyo, Japan, at Shiseido's Advertising Division and Global Marketing Group, in charge of international campaigns for numerous Shiseido brands

 

Adlai teaches packaging design and branding courses at Bezalel Academy of Art and Design, visual communication department and is guest lecturer on branding and design at Bar Ilan University and Tel Aviv University - MBA Program

 

Adlai holds a Bachelors degree with honors in Visual Communication from Bezalel Academy and studied for his Masters of Design in Japan, holding a MBA with honors from Aichi Prefectural University of Art and Music. Adlai is among the founders and former member of the managing committee – Israeli Community of Designers