Industrial Design: About
Benjamin Swig
For a brief moment, take a look around you at the place where you are reading these lines: the screen, mouse, pen, desk, the chair you are sitting on, the telephone set, the shirt button, the desk lamp – are all products that had underwent a process of design. What do you think of them? Are they comfortable or awkward? Are they aesthetic, cheap or expensive? Are they exciting or dull? Were they manufactured using hi-tech or low-tech? What moral aspects do they conceal? Do they improve the quality of our life? Are they beneficial or damaging to the environment? Do they reflect some cultural or historic concept?
Over the course of four years of study at the Industrial Design Department, we create a field of activity and experimentation that examines the world of design. At the outset, the students learn and assimilate the various professional, cultural and historic foundations they require so that in the coming years they may investigate, create, experience and express themselves through the design of products that have a substantial effect on our way of life. The faculty of the Industrial Design Department encourages the students to become involved in an extensive range of design fields, in studio classes and projects, and to express themselves with regard to historic, cultural, technological and ethical issues associated with design.