Visual Communication: Course

Caesarea Foundation, Edmond Benjamin de Rothschild


Levit Roni, Semester 1, Wednesday, 10:00-13:00
Info-graphics - visual representation of data and information The rate of information we are exposed to, is increasing constantly and one must know how to use it in order to keep informed, while spending less and less time doing so. Info-graphics design is one of the oldest and most useful way of presenting data. We use it to display statistical data, training skills, mapping and demonstration of information in easy experiential way that leaves its mark on the viewer.In this course we will see how visual representation of data simplifies and presents data in a friendly appealing way. We will also learn to use it in order to express concepts and interesting messages.Course Objectives> Introduce basic principles of data transmission> Experience organizing, designing and creating high-quality representation of data (starting from the records of statistics such as numbers and quantities, up to complex information such as stories and feelings).> Check various aspects of information design, and examine how we as designers can use them to transfer personal or social message.> Expand the boundaries of conventional representation.The course During the course we will experience a number of short exercises and one long and complex exercise.We will work with several types of information: statistics, irrevocable information, hypothetical data, emotional data, etc.links Tufte - The Visual display of Quantitative InformationEdward Tufte - Envisioning InformationData Flow - Visualizing Information in Graphic DesignMapping: An Illustrated Guide to Graphic Navigational Systems