Visual Communication: Course

Caesarea Foundation, Edmond Benjamin de Rothschild

Advertising Campaign

Ben-Horin Sivan, Semester 1, Tuesday, 10:00-17:00
A studio workshop centered around the creation of a complete advertising campaign derivative of one single idea and its implementation to the various advertising media (print, outdoor, ambient, etc.) alongside the creation of a graphic design platform and its translation to the various forms of media. We will learn the different characteristics which define each medium both from a conceptual standpoint as well as its design requirements.During the semester we will visit one of the leading advertising agencies in the country and have the opportunity to present work before a Creative Director from the hosting agency. In addition, we will study and analyze award winning campaigns from around the world.The workshop will assist students in building an art director’s portfolio for work in the advertising field.