Visual Communication: Course

Caesarea Foundation, Edmond Benjamin de Rothschild

Advertising for Good

Ben-Horin Sivan, Semester 1, Tuesday, 10:00-17:00
An advanced advertising studio specializing in the creation of campaigns stemming from an original concept and its development and implementation across various media platforms such as: print, ambient, digital, tv and more. Alongside the development of the campaigns there will be an emphasis on the creation of a design platform and its translation to the above media platforms.The main project will be the creation of an integrated campaign that offers a solution to a problem or issue in order to raise awareness and call for action such as in Intermarche's "Inglorious Fruits and Vegetables" campaign to minimize the food waste problem of the western world.During the semester we will visit with one of the local leading advertising agencies and have the opportunity to present work before a Creative Director from the hosting agency.In the course we will review and analyze award-winning work from around the world.The studio is open to both third and fourth year students and assists in building an art director’s portfolio for work in the advertising field.