Visual Communication: Course

Caesarea Foundation, Edmond Benjamin de Rothschild

Branding

25222
Illouz* Amnon, Semester 2, Tuesday, 10:00-17:00
6.0
Brands are all around us, meeting us hundreds of times a day. Commercial, cultural, social, political, financial, educational and more. Arousing feelings, memories, wishes; dictating our conscious and unconscious decision making. At times making us identify, at others deny. Brands have literally become tailored into our lives, becoming an essential part of our day by day. Through the branding course, we will go back to the roots and sources of the brand and find out what lies behind successful brands. A journey through the brand idea, values and personality, on with the visual languages that construct it’s presence, all the way to the different pillars of audience engagement. Through a planned process, we will build ourselves rich brands, facing the challenges and dilemmas, learning methods and terms and implementing theory to action. We will express our brands through communication materials, original products and digital platforms. Concluding it all, we will build a brandbook that will encompass our brand through the entire experience.