History & Theory: Course

Advertising: The Next Generation

Raban Ran, Semester 1, Sunday, 16:30-18:00
The course will provide students with an up to date tools to guide them and help them perform in the multi-dimensional ever-changing realm of marketing communications as well as with the need to promote social ideas for issues such as healthy and active lifestyles, sustainability, family violence, and more. The course will deal with many test examples and case studies from recent years which mark the next generation of advertising, the "great opportunity" of social organizations and the proper way to integrate commercial corporations in promoting social ideas for improving society and the environment.The course will focus on branding, new media and social marketing. Final project will deal with the connection between brands and social ideas in an age of new media.