History & Theory: Faculty Person

Bartal Ory, Dr.

Bartal Ory, Dr.

Dr. Ory Bartal is a Japanologist focusing on contemporary Japanese visual culture and design. Bartal is a graduate of the Department of East Asian Studies (specializing in Japan) and the Department of International Relations at the Hebrew University of Jerusalem. On completing his degree with distinction, he was awarded the Monbusho scholarship by the Japanese Education Department for advanced studies in Japan. In Tokyo, he completed his M.B.A. in the Department of International Business Administration (specializing in inter-cultural communications) at Aoyama Gakuin University in a joint project with Carnegie Mellon University in the U.S.A.
Upon his return to Israel, Bartal became an expert in Japanese marketing and business practices, with over 10 years of experience in senior marketing positions at leading technology companies active in the Japanese market. Simultaneously, he continued with advanced studies toward a M. Des. in the Industrial Design department at Bezalel. In studying for his Ph.D at the School of Cultural Studies at the University of Tel Aviv, he specialized in contemporary visual culture. In 2008, he was awarded his Ph.D cum laude. His doctoral thesis focused on Japanese advertising, Japanese avant-garde design and the connection between branding and art. The research combines his involvement in the research of aesthetics and his practical experience in Japanese marketing.

His current research deals with contemporary Japanese visual culture including advertising and contemporary design issues, the history of Japanese art, Japanese avant-garde fashion, industrial design, Manga, and visual communication in Japan.

In 2012 Bartal was appointed Head of the History and Theory Department at Bezalel.