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Bezalel desurbs
Bachelor Degree : Industrial Design
The Bezalel Academy of Arts and Design master's track of industrial design is a biennial program, training exceptional designers and artists for leadership roles in a changing world. The program provides practical skills and educational structure which prepare the designers for their new roles, focusing on stages which go beyond aesthetic and functional object design: process design, systematic design and overall strategy. The program views the designer not merely as a professional worker in service of the industry, but as a change agent who enables interdisciplinary collaborations and offers a fresh perspective on problems and their solutions. Read more >>
"Chess-Tools" are the product of the "In the Image of" design lab, instructed by Prof. Yaacov Kaufman and Prof. Ami Drach during the 2nd semester of the school year 2012.From an interview with the instructors:"We chose figurative because Yaacov thought that in a Masters’ Program it was possible to take a subject, which was usually treated in an offhand manner, during everyday life, as a private instance, but without breaking it down. We never look at an object through the components of the concept of figurative or of the concept of donkey. The moment we took the subject of figurativeness and disassembled it, the disassembly generated a great deal of interest to which the students connected. Our aims were also very clear.In animation, in illustration, in art—they deal with the figurative. In design—it is taboo. Since the advent of Modernism it is not dealt with. Modernism clearly stated, “About that, we do not speak”. Professionals espousing the, supposedly, not respectable ethos are those who deal with craft and those who beautify face and body. This is found in the twilight zone. We said “Come, let’s speak about it”: from the abstract to all ranges, we remove the item from the unspoken. I think that this is a subject that does not appear in industrial design studies anywhere in the world. We usually follow the process of specialization, the analogy between the areas studied and the professional areas, but there is no disassembly to lateral things. When we dealt, for instance, with the subject from the perspective of the shape of the façade of the car, there was something very reciprocal that facilitated the ability to speak about everything—from the most banal to nuances."