M.Des.: Syllabus

About Design | Design Management | Design & Tech.

The program's syllabus is compiled of six divisions. Each student is required to accumulate 60 credits in total in order to receive a Master's degree: 44 credits in Studio studies and 16 credits in theoretical courses, research and written assignments

Framework of Studies

The M.Des program studies take place over two years: four semesters and they are held at the Bezalel Mount Scopus Campus in Jerusalem. The curriculum has been constructed with a desire to enable students to integrate their studies with their activities as artists and designers. Therefore, the program's studies have been concentrated into two and half to three days a week each year:
• One day of practical studies – studio courses.
• One day of theoretical studies – courses in theory, research and writing and elective studies.
• Those students who have not been trained as industrial designers will be obligated to take one extra day of study for completion of studies (prerequisites).
It is also important to indicate that the study program requires that the student must allow time for various events that take place during the academic year: organizing and producing exhibitions, participation in seminars and lectures, participation in guest seminars and so forth. Presence in the program courses is obligatory

Division of studies

The M.Des program may only be divided over four years. A student who is interested in dividing his/ her studies must submit a written request to the teaching committee for approval. For studying in a partial program of study the student will pay tuition per credit.

Syllabus Divisions

1. Design Laboratories
The goal of the design laboratories is to examine relevant questions in the traditional, current and experimental fields of design. The labs are conducted by senior designers and they integrate theoretical writing with practical work in design. Within the framework of the lab open discussions are held, as well as guest lectures, assignments and field trips, meetings with curators, theoreticians, design managers, people in the industry and senior designers from both Israel and abroad. The laboratories are conducted in a semestrial format. During the course of the study program, every student must participate in four design labs, in a total scope of 16 credits.
Every year these labs are updated and they cover topics that include:
Specialization in "About Design"
 •About Design
• About Beauty and Ugliness
• Israeli Design
 •Curatorship, Design and the Museum
 •Otherism
Specialization in 'Design Management'
•  Strategy and Design
 • Research of Trends
•  Brand Management
•  Creative Direction
•  International Strategy

2. Conceptual Workshops
The workshops constitute a focal point for the discussion and practice of design. Within the framework of these workshops there are open discussions, lectures, presentations and trips. The workshops integrate theoretical writing with practical work in design. The workshops are conducted in a semestrial format. During the course of the study program, every student must participate in two workshops, in a total scope of 8 credits.
Every year these workshops are updated and they cover topics that include:
Every year these labs are updated and they cover topics that include:

Specialization in "About Design"
•  Still Life
•  Blurring borders
 • Undustrial Design
 • Less but More

Specialization in "Design Management"
 • Introduction to Design Management"
•  Sustainable Design Management – from Idea to Ecological Implementation
 • Design Start-up

3. Final Project
The final project is the academic frame guiding the student towards excellence. In the framework of the project, the students will be required to assimilate the knowledge and creative processes acquired in the program while making a personal statement and taking a personal stand. The project will deal with a topic that the student chooses to develop and will be accompanied by individual instructional meetings with a personal advisor and bi-weekly instructional and enrichment meetings with the project coordinators and guest lecturers. In the framework of the enrichment meetings the topics of research, criticism, design and management are discussed. There are also Instructional and critical meetings with the project advisors. In the course of his/ her studies, every student must submit one final project in a total scope of 12 credits.

4. Guest Workshops
Guest workshops will take place twice a year, for a period of one week. Key figures from the academic world and the local and international world of design are invited to conduct the workshops. In the course of his/ her studies, each student is obligated to participate in four guest workshops, in a total scope of 4 credits.

5. Elective courses
Elective courses enable the student to research and develop personal fields of interest in the framework of the program. In the course of his/ her studies, every student must accrue 8 credits within the framework of elective courses.
Following is a (partial) list of potential choices for students:
 •  Personal Project
•  Touring design exhibitions abroad
•  T- Experience
•  Inter-departmental courses at Bezalel
•  Courses from other departments

6. Theoretical courses, research and written assignments
The division of theoretical courses, research and written assignments was formed with the purpose to the provide the student with tools to develop his/ her skills in writing, research, management and marketing and to broaden his/ her horizons as an artist and a designer and to contribute to the building and development of a research oriented group in the field of Israeli design. The division's courses are conducted in the framework of Bezalel's Department of History and Theory. Every student in the program must accrue 12 credits (6 each year) in the course of his/ her studies in the framework of these courses.
The division's courses are updated every year and the deal in topics that include:
•  Writing and research in a design environment
 • Marketing management for designers
 • Economics for designers
 • Ethics for designers
• Design, culture, globalization