Department of Photography
המחלקה לצילום
قسم التصوير الفوتوغرافي
David Adika is a photographer, artist, and Head of the Photography Department at Bezalel Academy of Arts and Design Jerusalem. A senior lecturer in the Department of Photography since 1999, he holds bachelor’s (BFA) and master’s (MFA) degrees from Bezalel.
David Adika’s work focuses on the visual and cultural facets of the local Middle Eastern space as a microcosm that reflects his social and family identity. His photographic corpus contains representations of various still life and portraits, blurring the boundaries between abstract conceptual language and lavish visual accuracy. Adika’s visual research explores intimate yet universal biographies, while the photographs unfold familiar and unfamiliar aspects of everyday life and highlight questions of taste and social status.
Adika has had many solo exhibitions in Israeli and international venues, among them Tel Aviv Museum of Art, the Art Museum in Riga, Latvia, Bologna MUSEI, Casa Morandi, Italy, Herzliya Museum of Contemporary Art, and Braverman Gallery in Tel Aviv. He has won many awards, including the Minister and the Emerging Artist Prizes from the Ministry of Culture and Sports, and the Jack Nailor Award for Photography. His photographs are included in many collections, such as the Israel Museum in Jerusalem, Tel Aviv Museum of Art, Haifa Museum of Art, Petach Tikva Museum of Art, Casa Morandi in Italy, the Knesset and private collections in Israel and abroad.
He lives in Jaffa and works in Jerusalem
Ory Bartal is the former head of the Department of Visual and Material Culture in Bezalel Academy of Arts and Design Jerusalem. Since 2024 Bartal is the head of the Master's degree program in Industrial Design at Bezalel.
Bartal is a Japanologist focusing on contemporary Japanese design including industrial and fashion design as well as manga and visual communication. Bartal completed his M.B.A. in the Department of International Business Administration at the Aoyama Gakuin University in Tokyo in a joint project with the Carnegie Mellon University in the USA He then studied advanced studies toward M.Des. in the Industrial Design department at Bezalel Academy of Arts and Design. He completed his Ph.D. at the School of Cultural Studies at the University of Tel Aviv, specializing in contemporary visual culture. His book “Postmodern Advertising in Japan: Seduction, Persuasion and the Tokyo Art Directors Club” was published in 2015. The book deals with Japanese advertising, the connection between aesthetics and contemporary consumer culture and the blur boundaries between branding and art. His second book “Critical Design in Japan: Material Culture, Luxury and the Avant-Garde” published in 2020. This book presents the post-war designers that made decisions and created artifacts that radically altered and reshaped the course of Japanese design history. The book shows how their avant-garde design involves an encounter between postmodern aesthetics, critical theory, and new economic rules operating as a critical sociopolitical agent.
Noa Berman-Herzberg is a screenwriter, a screenwritng teacher, a "script doctor", a "serial pickler" and a radio broadcaster of "Sour Night Owls" in Galei Zahal. She's a screenwriting teacher in the Screen Based Arts Department since 2005.
Berman-Herzberg graduated with Honor the World Literature Department in TLV University and the Writing Department of Camera Obscura School of Cinema and has an M.A in Film Culture from Haifa University.
Among her Films - MABUL, 89 min, 2011, directed by Guy Nattiv, which participated in many International festivals and won prestige prizes, among them the Crystal Bear in Berlinale 2011 and others, Harmonia, directed by Guy Nativ (2021), Holy Holocaust, a short docu-animation, directed in collaboration with Osi Wald (2021) and other projects.
Berman-Herzberg worked as a reader, editor and translator in several book publishing houses (1996-2000), wrote and edited Design and Architecture columns in "Binyan ve Dior" Design Magazine (2000-2003) and since 2008 she is a reader, mentor and a judge in film funds, cinema festivals, screen labs and cinema departments in several schools.
In 2017 she started a unique project -"Sour Food Sour Stories" events that combines Storytelling and culinary. since then she has done 30 events in Israel and around the world, a radio show based on the same concept and a documentary series ("Missing Out") in the making.
