3rd year studio

Total Hours
Semester B
Course Day
Time 14:00 - 18:00
Industrial Design (B. Des)


The Real Life

Design Innovation in  collaboration with a real commercial Client

The  course  includes a collaboration with a real commercial client whose business is to develop and design products/services in the medical or other professional fields. In addition students will be supported throughout the semester by Tech experts from Intel for technology validation purposes.

The course is a natural continuation to both semesters of the 2nd year major studio course. Its core is working for a real client, and answering real users' needs.
It also enables applying  various design paradigms in one  specific project, and practicing  functional and aesthetic design while embedding novel technologies.

This course is a unique opportunity to simulate a true design process just as it would be with a real client.
The students will benefit from interacting with the client’s  marketing, strategy, manufacturing and research experts and incorporate their feedback into their design process.
The course awards the 3 winning projects with generous prizes of thousands of IS .