3rd year studio
The Real Life
Design Innovation in collaboration with a real commercial Client
The course includes a collaboration with a real commercial client whose business is to develop and design products/services in the medical or other professional fields. In addition students will be supported throughout the semester by Tech experts from Intel for technology validation purposes.
The course is a natural continuation to both semesters of the 2nd year major studio course. Its core is working for a real client, and answering real users' needs.
It also enables applying various design paradigms in one specific project, and practicing functional and aesthetic design while embedding novel technologies.
This course is a unique opportunity to simulate a true design process just as it would be with a real client.
The students will benefit from interacting with the client’s marketing, strategy, manufacturing and research experts and incorporate their feedback into their design process.
The course awards the 3 winning projects with generous prizes of thousands of IS .