Brand Agents | Bezalel Academy of Arts and Design, Jerusalem

Brand Agents

Code
20298
Total Hours
0
Credits
2
Semester B
Course Day
Monday
Time 14:00 - 17:00

What happens when a brand decides to cross over to a new territory they are less familiar with ?  

What would happen if Volkswagen got into the cannabis market ? If LEGO expanded into the snack food industry ? 

How can we preserve the existing brand assets and DNA, while expanding into new frontiers ? 

Based on a thorough research and deep understanding of the brand, we will look for new dimensions and peek into the future.