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Developing a visual strategy & visual language for brand / product / place / event. The students will choose a project, on the spectrum between commercial and cultural in the culinary field : from fast food branding, through a family brewery to a street food festival. The work process will include research and analysis of the “culinary world," choosing the types of content, and deciding on the formats in which the media and design language will be implemented. After that we will expand the switching infrastructure to a variety of applications in various formats (Print, Digital, 3D, etc.). The course will focus on content-driven work, in which it will be understood that there is no difference between commercial or cultural branding.