.Associate Prof Ory Bartal
Ory Bartal is the head of the Department of Visual and Material Culture in Bezalel – Academy of Arts and Design, Jerusalem. Bartal is a Japanologist focusing on contemporary Japanese design including industrial and fashion design as well as manga and visual communication. Bartal completed his M.B.A. in the Department of International Business Administration at the Aoyama Gakuin University in Tokyo in a joint project with the Carnegie Mellon University in the U.S.A. He then studied advanced studies toward M. Des. in the Industrial Design department at Bezalel Academy of Arts and Design. He completed his Ph.D. at the School of Cultural Studies at the University of Tel Aviv, specializing in contemporary visual culture. His book “Postmodern Advertising in Japan: Seduction, Persuasion and the Tokyo Art Directors Club” was published in 2015. The book deals with Japanese advertising, the connection between aesthetics and contemporary consumer culture and the blur boundaries between branding and art. His second book “Critical Design in Japan: Material Culture, Luxury and the Avant-Garde” published in 2020. This book presents the post-war designers that made decisions and created artifacts that radically altered and reshaped the course of Japanese design history. The book shows how their avant-garde design involves an encounter between postmodern aesthetics, critical theory, and new economic rules operating as a critical sociopolitical agent.