One Of 4th year studio | Bezalel Academy of Arts and Design, Jerusalem

One Of 4th year studio

Total Hours
Semester A
Course Day
Time 9:00 - 13:00
Industrial Design (B.DES.)

Positive Design, Design for Happiness?

Positive design is an umbrella term for all forms of design, design research, and design intention that pay explicit attention to the impact of design on the subjective well-being of individuals and communities.

In recent decades, our material well-being has doubled, and we now have many more products, and better than we have ever had. We surround ourselves with products that solve every little problem, fill a need, make our lives safer and more comfortable and definitely make us feelgood. But if you look at emotional well-being, it turns out that it hasn't improved and maybe even deteriorated. We are witnessing an accelerated and ongoing narcotic consumption cycle, in which the promise of a new product undergoes rapid erosion and in a short time we look for the next novelty and thrill.


As designers and as a discipline, we are facing a gap that requires attention. A gap that represents a Paradox relative to the aspiration, that design will make a positive contribution to the individual user, and to society in general. Can we deliberately design products and services that increase the well-being of individuals and communities.? Is it possible to design for long-term value and long-term emotional well-being and happiness.?  Happiness in psychology, is a state of emotional well-being that a person experiences at a certain moment when a good thing happens the, or more broadly, as a positive assessment of his life situation and overall achievements. Are there and if so what are the elements that may promote well-being and happiness in the context of design? Will designing for more substantive values allow for more meaningful, higher-quality, longer-term products and thereby also reducing the level of consumption?