Department of Industrial Design
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قسم التصميم الصناعي

Benjamin Swig

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Throughout their studies students are taught the design process and are trained to design with intention, considering purpose and function, the individual and the community.
ספי חפץ
Safi Hefetz, Head of the Department

Bezalel’s Department of Industrial Design provides its students with the tools, processes and skill-set needed to develop thoughtful, responsible, human-centered design solutions and responses to an extensive variety of problems and the constant changes and global challenges that affect all aspects of our lives. Since its establishment over 35 years ago, the Department, the first of its kind in Israel, has guided generations of young designers in this multifaceted process, stressing the important role they play in making our lives and the world a better place.

Throughout their studies students are taught the design process and are trained to design with intention, considering purpose and function, the individual and the community. They learn to incorporate economic, cultural and social values into their designs and strive to marry them harmoniously in both urban and natural surroundings - whether they are designing everyday products, services, systems and processes or developing comprehensive strategies, targeted responses or pioneering innovations.

In our ever-changing complex world, the abilities students gain at the Academy are crucial to the time and global space in which we live. They learn to be both strategic and holistic in their approach, to be flexible yet able to develop well-conceived and executed designs, to think creatively and critically and recognize what is important. They study how to use technological advancements to peoples’ benefit and to lead, understand and interact with teams from different fields. They are taught to produce significant new value. 

The interdisciplinary curriculum is all encompassing – it delves into the semiotics of form and function, color and esthetics, traditional crafts and digital technologies, deals with issues of commerce, accessibility, inclusivity, sustainability, environmental considerations, and trains students to become adept in the language of science, logic, artificial intelligence and data. All these help and complement students in acquiring the main tool of the industrial designer “design thinking” – a sharpened skillset capable of being adapted to any topic in any field.

By the time they graduate, students have become proficient in anthropological qualitative research, identifying a problem and defining human needs and motivations. They know how  to experiment, formulate conclusions and responses and an orderly plan of action – to push boundaries impelled by a burning desire to act and create.

Bezalel’s Department of Industrial Design is home to a community that continues to grow, adapt and develop extensive knowledge in the ever-changing requirements of the field. This community designs for good – responding, improving, innovating, advancing and helping find new ways to thrive in the world we live in.

ספי חפץ
Safi Hefetz, Head of the Department

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